“A
customer is not an outsider to our business. He is a definite part of it. A customer is not an interruption of our work. He
is the purpose of it “
- Mahatma Gandhi
Advanced and state of art technology products and services are created everyday by Techno-preneurs.
Fierce competition and pace of technology growth seeks increasing involvement of technologists, thereby reducing focus on
the most crucial aspect of business – Demand generation.
The success of a venture and value realisation of a service is measured on the basis of demand creation in the market. Every
business strives to outdo each other in the bid to generate demand. Often Techno-preneurs fail to balance technology development
and marketing and thereby miss out on Value creation opportunity.
